Post by account_disabled on Dec 27, 2023 10:46:28 GMT
Pernod Ricard and Butragueño & Bottländer have created The Mix Madrid , the group's new in-house agency. They thus launch a strategic project framed within a model in the implementation phase in other company markets such as France, the United Kingdom and Germany. The group, owner of brands such as Beefeater, Seagram's and Ruavieja, is thus committed to creativity, added value, communication, agility, consistency and optimization in the management of brand campaigns and projects. This creative hub is structured under a collaborative model , through the know-how of Butragueño & Bottländer, the agency with which the company has been working for more than a decade. They integrate into this model the agency expertise and the strategic vision of the brand teams in order to generate more solid, consistent and creative projects .
Andrea Dopico , creative director with similar experiences at Kiwoko or Coca-Cola, will lead the The Mix Madrid team , made up of professionals who already worked at the agency for brands in the development of digital Phone Number List content and new additions such as Lorena Martínez, Isabel Acón, Teresa Gayo, Carlos Romero and Antonio Oya. The Mix Madrid in-house agency Pernod Ricard «The future of creativity and communication involves redefining the traditional client-agency model» For Ricardo Zafra , Head of Digital & Comms at Pernod Ricard Spain, the creation of The Mix Madrid means "bringing creative work closer to the Pernod Ricard Spain brands, and gives creatives the opportunity to understand the business and strategies of the companies." themselves in the first person. «This project also allows us to create a more natural link between all the agents involved in the content and campaign creation process : from internal teams to media agencies, led by a creative vision at all times.
Which results in greater agility, consistency, innovation and budget optimization. In this way, The Mix Madrid will complement the work of the rest of the agencies that will continue working for brands such as Beefeater, Ruavieja or Seagram's," explains Zafra. For his part, Ricardo Sánchez Butragueño, managing partner of Butragueño & Bottländer, indicates that it is a work model with a strategic vision of the future. «Integrating creativity into clients' internal processes should come naturally. With this commitment, brands live directly and have access to creative talent in a comprehensive way . For us, it is a format that is not completely new, nor is it foreign to our philosophy, because we have always tried to integrate ourselves into client teams as a structural part. Therefore, starting this project has been tremendously instinctive. The future of creativity and communication obviously involves redefining the traditional client-agency model, and adapting it to a much more dynamic, more adaptive, more holistic context. “That is our bet with this model.”
Andrea Dopico , creative director with similar experiences at Kiwoko or Coca-Cola, will lead the The Mix Madrid team , made up of professionals who already worked at the agency for brands in the development of digital Phone Number List content and new additions such as Lorena Martínez, Isabel Acón, Teresa Gayo, Carlos Romero and Antonio Oya. The Mix Madrid in-house agency Pernod Ricard «The future of creativity and communication involves redefining the traditional client-agency model» For Ricardo Zafra , Head of Digital & Comms at Pernod Ricard Spain, the creation of The Mix Madrid means "bringing creative work closer to the Pernod Ricard Spain brands, and gives creatives the opportunity to understand the business and strategies of the companies." themselves in the first person. «This project also allows us to create a more natural link between all the agents involved in the content and campaign creation process : from internal teams to media agencies, led by a creative vision at all times.
Which results in greater agility, consistency, innovation and budget optimization. In this way, The Mix Madrid will complement the work of the rest of the agencies that will continue working for brands such as Beefeater, Ruavieja or Seagram's," explains Zafra. For his part, Ricardo Sánchez Butragueño, managing partner of Butragueño & Bottländer, indicates that it is a work model with a strategic vision of the future. «Integrating creativity into clients' internal processes should come naturally. With this commitment, brands live directly and have access to creative talent in a comprehensive way . For us, it is a format that is not completely new, nor is it foreign to our philosophy, because we have always tried to integrate ourselves into client teams as a structural part. Therefore, starting this project has been tremendously instinctive. The future of creativity and communication obviously involves redefining the traditional client-agency model, and adapting it to a much more dynamic, more adaptive, more holistic context. “That is our bet with this model.”